Why We Build Software First, Then Everything Else
BOU is a Nigerian group with holdings in real estate, energy, agriculture, and education. We still lead with engineering. Here is why.
Writing from the BOU team on engineering, the business of building, and Nigeria.
BOU is a Nigerian group with holdings in real estate, energy, agriculture, and education. We still lead with engineering. Here is why.
The engineers we hire are world-class but not always polished out the gate. Here is what works to turn raw ability into real shipping power.
BOU runs Xtate, Ninja, BOSS, BouCloud and more without a 200-person org. The trick is not headcount. The trick is shared plumbing.
The three filters we run every product idea through — do we need it ourselves, does Nigerian context matter, and is the maintenance survivable.
There is a tired idea that African software just needs to be "good enough." We reject it. Here is what holding a real engineering bar looks like.
The single-product venture-backed startup is the default in African tech. For most African markets, it is the wrong default.
"Go global on day one" sounds bold and ages badly. Build for home. Win at home. Expansion is the second move, not the first.
Building your own cloud is supposed to be a bad idea. For us, it was the single best engineering decision we made.
"Africa is one market" is the most expensive sentence in African tech. The right mental model is a federation of 54 markets you go to deliberately.
African businesses keep buying off-the-shelf software designed for US and EU markets. The sticker price looks good. The long tail is brutal.